Ecommerce Language Translation and Transcreation to Maximise Conversions

More and more ecommerce businesses today are looking to international markets to sell their products and services. Accurate translation and transcreation are vital if you want to attract new customers who speak a different language to your business and turn them into loyal customers. The Challenge of Bad Translation If you are interested in spreading your ecommerce business further afield, you may have heard horror stories relating to translation. While it can seem pretty cost effective to get a literal, software translation of your marketing copy, the reality is something quite different. If you get the translation wrong, you risk [...]